$SMPL earnings: what history says after a sales-decline print
How SMPL has reacted before
| Report | Next-day move |
|---|---|
| Jul 2026 | +2.4% |
| Apr 2026 | -18.1% |
| Oct 2025 | -17.3% |
| Jul 2025 | -0.1% |
| Apr 2025 | +9.2% |
| Jan 2025 | -2.5% |
Median absolute move 5.8% · higher 2 of 6 · n=6
Simply Good Foods ($SMPL) reported a 6.3% sales decline, while management remained optimistic on its turnaround strategy and future growth potential.
How $SMPL has reacted to earnings
| Report | Next-day |
|---|---|
| Jul 2026 | +2.4% |
| Apr 2026 | -18.1% |
| Oct 2025 | -17.3% |
| Jul 2025 | -0.1% |
| Apr 2025 | +9.2% |
| Jan 2025 | -2.5% |
Base rate (n=6):
- Median absolute next-day move: 5.8%
- Higher next day: 2 of 6
- Biggest up day: +9.2%
- Biggest down day: -18.1%